Co-creating the Music Hero
Cupra Tribe
We’ve helped design and develop CUPRA‘s Community Hub for their THE MUSIC HERO campaign, where CUPRA fans co-created a Virtual DJ through the platform. THE MUSIC HERO later performed live as a hologram at the PAROOKAVILLE festival in Germany.
![](https://www.neoninternet.com/wp-content/uploads/2023/08/cupra-brand-logo-car-symbol-with-name-white-design-spanish-automobile-illustration-with-black-background-free-vector.png)
INTERACTIVE COMMUNITY HUB
![](https://www.neoninternet.com/wp-content/uploads/2023/08/dahsboard-1-1024x751.jpg)
CO-CREATION OF THE MUSIC HERO
![](https://www.neoninternet.com/wp-content/uploads/2023/08/230731_TMH_Visual_10-1024x576.jpg)
![](https://www.neoninternet.com/wp-content/uploads/2023/08/Co-Creation-Modul-copy-2-1024x477.jpeg)
![](https://www.neoninternet.com/wp-content/uploads/2023/08/Co-Creation-Modul-copy-1024x474.jpeg)
![](https://www.neoninternet.com/wp-content/uploads/2023/08/230731_TMH_VisualA_12-2-575x1024.jpg)
![](https://www.neoninternet.com/wp-content/uploads/2023/08/CP_1397-576x1024.jpg)
![](https://www.neoninternet.com/wp-content/uploads/2023/08/230731_TMH_VisualA_03-2-576x1024.jpg)
![](https://www.neoninternet.com/wp-content/uploads/2023/08/Screenshot-2023-08-31-at-13.02.15-1024x627.png)
tribe.cupra.de
![](https://www.neoninternet.com/wp-content/uploads/2023/08/DSF8476-683x1024.jpg)
credits
A collaboration with:
ANDINNOVATION
neon team:
Daniel Wahl
Julie Wieland
Jacques Weniger
Carlos Gonser
Misch Strotz