Grow your business online with our digital marketing solutions.
Growth – the most used keyword in the current marketing world.
Growing your business, your products, or simply your visibility is almost impossible without a customized strategy. Modern media platforms are filled with dedicated and creative brands, all of which are competing directly with you for the attention of your customers. Gone are the days when you could rely on unplanned and disorganized marketing efforts.
What is your vision? How do you want to communicate it? Which problems do you solve? Who is your audience? …
audits and current state assessments
No matter what your product, service, or offering is, we have to face reality: There is somebody else out there doing a similar (or maybe even the same) thing right now. New competitors are entering your market on a daily basis and you only have one way to stand out. Unique and authentic branding.
What is your brand all about? What makes you different from all the others in the industry? How can you illustrate your vision in the best way possible?
What’s the first thing people see when they open up an app, a website, or their Social Media profiles? Not the text nor your deep and authentic message, but the images. Many companies are trying to take care of the design (content, branding, presence,…) all by themselves to reduce marketing costs. But design is what grants your product visibility. And when it comes to visibility, nothing should be left to chance. Adapted and thought-out design drives conversion.
How can your design stand out from the mass? How can you optimize your design to enhance the user experience?
Digital advertising is data-driven. With the possibility to target specific groups of people, one of the most powerful marketing tools ever is now at everyone’s direct disposal.
Vegetarians? No problem. People looking for a holiday? Consider it done. Young fathers aged 25 to 30 that visited your real estate website with their desktop pc last week looking to buy a house with 3 bedrooms in your city? Easy.
awareness through relevance
The more engaging and relevant your content is for the users, the more reach it will have and the less money you‘ll need to spend. If your post is not representing at least one of the 3 E’s, it will disappear in irrelevancy to potential new customers immediately.
People need a reason to consume your content, it’s your job to provide that reason.
Entertainment, Education, Emotion
FAR frequent authentic related
Besides the 3E’s, the FAR framework, is another important structure that you should get in the habit of applying irrespective of what you do.
We all can agree that building an online audience requires many things. But getting in front of your audience frequently, in an authentic way, so that said audience can relate to you and your services is without a doubt a crucial factor.
communicate frequent, stay authentic, be relatable
stay open to change and adopt
If we can be sure about one thing to stay the same forever, it is that there will always be change. You as a brand will change, the Media platforms change, and so does your audience. Over the last years, TikTok has proven that no matter how much “the public” is trying to resist change, change is unavoidable. All you can do is trying to stay open to new trends and embrace new possibilities.
Build and strengthen your online marketing expertise online, whenever you have the time and resources to do so.
Our neonacademy provides you with experienced industry professionals that will teach you real skills to boost your business or land your next job. Through video lessons, quizzes, and digital classrooms.
real-life proven techniques and frameworks
practical experience – finish the course with first results
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